There are some instances where you might consider rebranding your business. This could be as a result of buying another business and merging the two together, due to expansion or because you have realised that there is a need to create a brand that connects better with your customers and clients.
A number of things should be considered when rebranding a business and a Brand Strategy Agency like www.reallyhelpfulmarketing.co.uk/specialist-services/brand-strategy-agency can help you out with this.
Current customers – it is important that you are aware of who your current customers and clients are and what they like and dislike about your business and the products and services that you provide. You can then use this information when you look at rebranding. You might want to incorporate some of the positives into a mood board for your logo design.
Logo – a logo is just a small part of branding but it can become the element that people most know you for from a visual perspective. This can mean that changing your logo might seem a little daunting. If you communicate your rebrand well and involve your current clients and customers in the journey they will be expecting a change to your logo. Some companies with very loyal customers like to share the journey of the creation of their new brand through marketing channels such as social media platforms.
Cultures – one aspect of branding that is incredibly important is the consideration of what different words, icons and colours mean in different cultures. This is often of more importance if the business operates internationally. In some countries certain colours are associated with joy and prosperity and others symbolise spiritual affiliations. It is important that you are aware of these when you look at rebranding your business.
Name – if part of the reason for your rebrand is that people don’t really understand what it is that you do from your business name, you will want to consider what products and services you offer and who it is that you help. You should also make sure that there is no other company registered with the same name as yours at Companies House. It is also important to check that the company name has a domain name available as well.