Videos can be really engaging but they can also seriously slow down your site. When searching for ‘web designers near me’ here’s how to find a team that understands how to use video without negatively impacting your SEO.
Keep it short
You can communicate a surprising amount of information in a very short video. In fact, shorter videos are often more engaging, so try to keep them under seven seconds.
Does it need sound?
Videos with sound create larger files, which can start to slow down your site. If it’s not adding anything to the overall experience, remove it.
Don’t forget to set a ‘fallback image’
Fallback images are displayed if your video fails to load, which is surprisingly common so you’re not going to want to skip this step. Selecting a still from the video itself usually works well.
Add alt text
Every fallback image needs some alt text, which is key to making it accessible to people using a screen reader. Alt text will also help search engines to understand what the image is showing.
Compress the file
The compression process gets rid of unnecessary data and reduces the size of the video file. Just make sure that you’re not compromising the quality in the process. A professional web design team, such as nettl.com/uk/web-designers-near-me/, will be able to help you with this.
Be selective
Videos tend to be most successful when there’s only one per page, as too many can feel overwhelming and really tank your page loading times in the process.
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