What do beauty journalists do?

What are the main roles of a beauty journalist? Like any journalist, a beauty journalist needs to be aware of the latest trends and stories; in addition, they need a deep understanding of what beauty means in society and how science, technology, and history affect our applications of and attitudes towards beauty.

Test and report on beauty products

This is the bread and butter of beauty journalism and requires a good understanding of fair product testing. Beauty journalists need to do more than simply test the products; in addition, they need to research the companies and ingredients. It is essential that beauty journalists report on products in an unbiased way and are not swayed by freebies.

Leading journalism courses from providers such as https://newsassociates.co.uk/journalism-courses offer modules specifically in the essential ethics that will help budding beauty journalists understand what is required of them in this respect.

Stay ahead of beauty trends

Arguably one of the main roles of a beauty journalist is to report on the latest trends in the world of beauty and provide clarity on them. This could be anything from the rise in popularity of a new cosmetic procedure or the key beauty trends for the year ahead. Trends in beauty practices are often worldwide rather than region-specific, so a good beauty journalist will report on trends emerging from all over the world.

Understand beauty in a wider context

A beauty journalist needs to know about more than the latest trends and the best products. They also need to understand the science, history, and culture of beauty and report on stories that pertain to this. Whether a breakthrough in beauty science or an exploration of ancient beauty practices, an experienced beauty journalist will have a deep understanding of these concepts and be able to explain them to a general audience.

Like any journalist, a beauty journalist will carry out research and write reports and articles. They require a deep understanding of the beauty industry and beauty culture and need to be able to disseminate information and communicate it with clarity.