How to use Instagram to build your brand

Instagram can be a powerful marketing tool and enable you to build a strong brand.

While advertising on Instagram can form part of a strong marketing strategy, let’s explore a few other key tips and approaches.

Instagram is a highly visual platform

One of the most common mistakes brands make is forgetting that Instagram is primarily a visual platform. Failing to prioritise visuals means that you’re missing out on building a brand image that’s instantly recognisable and trustworthy.

If you’ve decided that you could benefit from working with marketing strategy consultants, such as reallyhelpfulmarketing.co.uk/specialist-services/marketing-strategy-consultant/, ensure your chosen team understands your brand values and has the skills to help you build a robust presence on Instagram.

Reasons to use your brand logo

One of the simplest ways to start building recognition and familiarity is to incorporate your brand logo into the visuals you’re sharing on Instagram. If you’re not using your logo, people who are liking your content won’t be making that all-important link between the beneficial information you’re providing and your brand.

Prioritise consistency

Overusing your brand logo can be detrimental to your overall brand building strategy if you’re not being consistent with placement. Audiences appreciate consistency and familiarity, so keeping your logo in the same location will help them to stay focused on your message whilst subconsciously acknowledging that your brand is the one delivering it.

At a time when competition for attention from online audiences is at an all-time high, it’s essential to ensure you’re taking a considered and thoughtful approach to building your brand.