If you are planning a digital marketing campaign, you will undoubtedly have heard about rich media ads but may be unsure as to exactly what they are and what benefits they provide. Let’s take a look at whether rich media ads will be right for your campaign.
What are rich media ads?
Rich media ads have dynamic visuals and focus on interactive elements. With a mix of different elements, including video, text, animation, images, and audio, they are attention-grabbing and encourage audience engagement. They can even include gaming elements, making them particularly suitable for in-app mobile ads.
They require a high standard of creativity in their creation and are compatible with a number of languages, resulting in Java, JavaScript, or HTML 5 ads. The use of HTML 5 ads results in fast-loading and feature-rich banners.
Advantages of rich media ads
Rich media ads provide an effective user experience that increases the interaction rate; in turn, this increases conversions, click-throughs, and view rates.
The rich media tracking system has better metrics than traditional banner ads, allowing you to better measure the performance of your marketing campaign. You can use this information to make changes or inform future marketing campaigns and ensure they are appropriately targeted. Google has more information on how to analyse your marketing campaigns to boost success.
Rich media ads are highly creative, allowing you to make use of a wider variety of media for ads that fully embrace your vision. This enables you to showcase your brand at its best.
Creating rich media ads
There is considerable scope in creating rich media ads, so it will be up to you and your marketing team or marketing company to decide how to proceed. You will need to decide on your strategy before you start and consider what assets you need. There is an array of stock videos, animations, and videos available online; alternatively, you may decide to create your own. You will also need to decide on the interactive elements. To create them, choose a design platform that supports HTML 5 technology.
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