What Is A Community Manager?

A community manager is the point of contact between a brand and the audience that engages with it. Whether working on social media, online forums, Discord channels, or in-person groups, their role is to ensure people feel heard, supported, and connected to both the brand and one another.

The Core Responsibilities of a Community Manager

Community managers oversee conversations, respond to questions, and ensure discussions stay respectful and productive. They spark engagement by posting content, hosting live sessions, moderating comments, and encouraging member participation. They also listen closely to what the audience is saying, helping brands understand concerns, sentiment, and emerging trends.

Behind the scenes, community managers may coordinate programs, plan community events, manage ambassadors or influencers, and contribute to broader content and marketing strategies.

Data analysis is another key part of the role. By tracking engagement, growth, and sentiment, they refine their approach and provide insights that help shape product, marketing, and customer experience decisions.

How To Become a Community Manager

Studying is an important foundation for anyone entering this field. Many successful community managers come from communications, PR, or journalism programs, where they learn how to write clearly, ask meaningful questions, understand audiences, and tell compelling stories.

Studying a journalism degree at a school such as https://schoolofjournalism.co.uk/ is especially valuable, as this type of education trains you to listen actively, verify information, communicate clearly, and create narratives that make an impact and connect with audiences.

These skills translate seamlessly into managing communities, where understanding people and building and maintaining trust are at the heart of the job.