Top Tips for Great Signage Design

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Great signage design is an opportunity to grab attention, create a strong impression and communicate your company’s message. Good signage can attract customers and even increase impulse purchases. Here we share our top tips to create effective signs.

1. Keep It Simple and Visible

The best signs are easy to understand at a glance. Stick to clear, legible fonts and limit the amount of text you include. Focus on the most important information and avoid cluttering the design with unnecessary details.

2. Use Technology to Your Advantage

Adding modern technology to your sign can help it stand out and capture attention. Features like a time and temperature display or an electronic variable message centre mean you can display content that updates regularly. Electronic signs can also help you adapt your message quickly for promotions, events or any announcements.

3. Make It Easy to See

Location and placement are key when it comes to signage. Make sure your sign is positioned close to where people can easily see it.

4. Use Pictures and Graphics

Images can be more impactful than words, especially when people only have a moment to glance at your sign. Incorporate photos, icons or illustrations to communicate your message quickly.

5. Choose Colours Carefully

Colours play a big role in how your sign is perceived. Use high-contrast combinations, like black text on a yellow background or white text on a blue background. Keep in mind that some colour combinations, like red on green, can be hard to read, especially from a distance.

6. Use Quality Materials

A high-quality sign reflects positively on your message or brand. Poorly made signs can fade, peel or deteriorate quickly and leave a bad impression on your customers. If you are looking for signage Exeter, use professionals like Nettl of Exeter to advise you on the best materials to use.

7. Make It Memorable

Your sign should leave a lasting impression on viewers. Memorable signs are more likely to attract attention and make people think about your brand or message long after they’ve seen it.

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