Video has become an incredibly important component of marketing. Video content can be used across social media channels, but it can also be used on your website. There are a number of ways that this can be achieved. If you need support with adding videos to your site, you can work with a Web designer Exeter way, such as exeter.nettl.com/digital/website-design/.
Storytelling – You can use video on your homepage to tell the story of your brand, your mission and your values. This can help to captivate your audience and provide a memorable introduction to your business and your products and services. It is important that the video does not get in the way of the user experience of navigating your site.
Demonstrations – In order to help your audience move along the customer buying journey, you can provide them with product or service demonstration videos. These types of videos allow potential customers to see your products and services in action, which can then allow them to see whether they are the right fit for them.
Testimonials – Adding testimonials from happy customers onto your website can also help to build trust and credibility. By having people who have used your products and services share their positive experiences, you can help create a genuine connection with your audience. This again helps to move them along the buying journey in a quicker way and therefore increase your sales.