Whether you are a seasoned business owner or one just starting out on your own, you may be curious as to how to successfully use LinkedIn for your business. The answer is that it’s easy, if you understand what it is and how to make the most of its features.
LinkedIn is the leading social networking platform for business – and if it is one for you, then you already know that it can help you connect with potential customers, increase brand awareness for your product, and connect with other business owners who may be interested in the same or similar products and services you do.
It is important when looking at using any social media platforms for your business that you consider how they fit into your wider marketing strategy. This is where a Marketing Strategy Consultant can come in useful. There are a number of places where you can find a marketing strategy consultant that can help with your overall marketing plan that can incorporate social media.
Let’s take a look at some of the more basic features that are important to your business. The first one is to take full advantage of all the options and functionality that it offers you. When you create your account, you will have access to so many different options that allow you to customise it to best suit your business needs. It is important to upload a professional picture of yourself onto your personal profile and write about yourself and your expertise in the bio section.
LinkedIn also has a powerful feature called Company Pages. This is essentially a web-based interface for your company that allows you to manage your company internally. You can also upload a portfolio of your previous projects and showcase the work of others who may work alongside you.